OLED meets XR Picture
With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 55 inch TV.
Sony’s powerful new heart – Cognitive Processor XR
Taking picture and sound processing to the next level, Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.
XR OLED Contrast Pro and XR Triluminos for ultimate colour
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with OLED XR Motion Clarity and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s OLED XR Motion Clarity technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
Picture quality as the creator intended – NCM, IMAX Enhanced, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-55A90J reproduces visuals, just as the creator intended. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.
New Google TV
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
Enjoy the Sony Picture Entertainment back catalogue and new films, with Bravia CORE
Bravia CORE smart streaming gives you exclusive access to a huge range of Sony Picture Entertainment titles. Explore the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis. With much of the content in 4K HDR and some IMAX Enhanced, Bravia CORE delivers some of the very best picture quality available from any streaming service.
Upgrade your gaming, with feature-packed HDMI 2.1 interface
Featuring HDMI 2.1 ports, the Sony XR-55A90J packs a range of enhancements to optimise your gaming. 4K/120Hz compatibility, ALLM (Auto Low Latency Mode) and VRR* (Variable Refresh Rate) combine to improve resolution, lower input lag and maximise detail. This means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.
*VRR due later in the year via firmware update.
Supplied with a multi-position stand, the XR-55A90J is ideal for use, with or without a soundbar. Dedicated settings offer a higher position for soundbar in place or the standard, low profile position for a sleeker style.